Could Technology Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It is common for promotion and sales divisions to have differences when doing business. More than half of entrepreneurs aren’t delighted with the level of communication between groups and over fifty percent of their sales team are similarly not okay with all the support from the marketing teams. The company can terribly suffer if the teams don’t get along. There are several office-based activities that could be implemented to curb this. Tech must be taken into consideration.
Communicate and collaborate better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. If there is no communication between the teams, working together becomes a concern. It may be as straightforward as Slack station, it may be more structured in form of daily meetings every morning in order to keep track of what is happening in the business. Both groups will have to collaborate in a better manner as they both depend each on the other. Marketing have all of the info that the sales require to close leads. On the other hand, sales team have all the valuable insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Employing collaborative project management programs could come in handy.
Have an agreed SLA.
An agency level agreement is a good place to begin because both marketing and sales need to know of where they stand and what the expectations of the other are. It must be well-defined, measured, supervised and evaluated. Your staff should outline everything from buyer behaviors and lead definitions to finish aims and hand-offs.
Create a consistent buyer journey.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to create a single source of truth.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You need a single source of truth between the sections to prevent unnecessary confusions. This is where integration platform arrive in. Attempting celigo-the intelligent cloud integration system as service will enable you to attract Together separate programs, ensuring that you up to date information. You could make the transition from lead to customer as smooth as possible and in the end much quicker than when you are connected to using two programs.